Craft
Generative AI
Luxury
AI Creative : Thomas Grandperret
Tools : Midjourney + Adobe Photoshop
This project is a creative exploration of AI-generated imagery, reimagining a high-end studio photoshoot for Rolex. The series captures the essence of luxury, precision, and timeless elegance, blending contemporary fashion aesthetics with the iconic presence of Rolex timepieces.
Each image is meticulously crafted to reflect a unique mood, using bold color schemes and striking contrasts to enhance the watches' details. From deep greens and fiery reds to serene blues and radiant yellows, the visuals aim to evoke emotion and sophistication while maintaining the prestige associated with the Rolex brand.
By leveraging AI, this project pushes the boundaries of digital artistry, demonstrating how technology can be integrated into luxury branding while preserving the authenticity of high-end photography.