Brand Content
Automotive
Client : Peugeot
Creative Team : Thomas Grandperret & Angélique Wages
Creative Director : Rémi Jamin
Production : Wassup Prod
Building on the momentum of the Peugeot x Yellow Korner "Capturing Allure" campaign, which invited professional photographers to convey their interpretation of elegance through imagery, our latest installment takes a unique turn by featuring Romain Ntamack, a professional rugby player and Peugeot ambassador. In this episode, Romain shares his personal perspective on allure, set against the backdrop of his hometown, Toulouse.
To encapsulate Romain's vision, we orchestrated a collaborative session with renowned photographer Mathieu Bonnevie, known for his ability to capture the essence of his subjects with a distinctive flair. The exchange between Romain and Mathieu was not merely a conversation but a journey through Toulouse, exploring the city's vibrant streets, historic architecture, and the dynamic spirit that defines it.
Mathieu's lens focused on translating Romain's interpretation of Toulouse's allure into a series of compelling images. This collaboration was more than a photographic venture; it was an exploration of personal identity, local culture, and the subtle nuances that contribute to the concept of allure. Through Mathieu's evocative photography, Romain's Toulouse comes to life, offering viewers a glimpse into the city's soul as seen through the eyes of one of its most distinguished athletes.
This project not only celebrates the beauty and character of Toulouse but also underscores the diversity of allure, reminding us that elegance can be found in the strength of tradition, the thrill of sport, and the personal stories that weave the fabric of a city.