Craft
Automotive
Social Media
Client : Peugeot + Lego Technic
Creative Direction : Thomas Grandperret & Angélique Wages
Photographer : Martin Palm
In celebration of the holiday season, we embarked on a creative journey to showcase the Lego Technic Peugeot 9X8 in an innovative light, far beyond its racetrack origins. Collaborating with miniature vehicle photography expert, Martin Palm, we crafted scenes that blend the Lego model seamlessly into life-like environments, challenging perceptions with his masterful optical illusions.
This project wasn't just about displaying a model; it was a fusion of art, engineering, and storytelling, pushing the boundaries of imagination and inviting viewers to explore the extraordinary in the mundane. Our efforts culminated in a visually stunning series that not only paid homage to the engineering prowess of the Lego Technic and the Peugeot 9X8 but also set a new benchmark for creativity.
This endeavor became our most engaging project on Peugeot's international Instagram account, captivating over 25.5 million viewers and garnering 175K likes, making it a testament to the power of innovative visual storytelling and the universal appeal of blending the real with the imaginative.