Film
Food & Restauration
Client : McDonald’s Global
Creative Direction : Thomas Grandperret & Angélique Wages
Director : Ged Wright
Production : TBWA Else
2024 global campaign
In this international TV Commercial, we wanted to bring the energy and excitement of Sonic 3 into the world of McDonald's Happy Meal. In this high-speed 30-second film, Team Sonic faces off against Shadow in a thrilling race to deliver a Happy Meal to a family.
With Knuckles signaling the start, Sonic, with the help of Tails, and Shadow take off at full speed, each determined to reach the finish line first. Through dynamic and fast-paced sequences, we see them sprint, spin, and leap through the course, showcasing their unique abilities in a playful and action-packed competition.
This film captures the thrill of speed and friendly rivalry, immersing audiences in the excitement of Sonic 3 while celebrating the joy of discovery with Happy Meal.