Film
Food & Restauration
Client : McDonald’s Global
Creative Direction : Thomas Grandperret & Angélique Wages
Director : Romain Quirot
Production : TBWA Else x Garage Films
2024 global campaign
This international TV commercial for McDonald's Happy Meal spotlights the excitement and inspiration sparked by the Panini Family cards, included in every Happy Meal during July 2024. The ad follows the journey of three children who, inspired by their Panini cards, venture into the world of sports. These children, fueled by their newfound passion, discover the joy and energy that comes from engaging in these sports, all thanks to the Panini cards they received with their Happy Meal. The commercial captures the magic of childhood curiosity and the playful spirit that McDonald's Happy Meal continues to inspire globally.