Film
Food & Restauration
Client : McDonald’s Global
Creative Direction : Thomas Grandperret & Angélique Wages
Director : Pierre Davy
Production : TBWA Else
2024 global campaign
For this international TV Commercial, we wanted to highlight the playful experience of discovering the McDonald's Happy Meal x Crocs collaboration. In this 20-second film, two children open their Happy Meal and find their mini Crocs—immediately sparking excitement.
Through dynamic and engaging visuals, we fast-forward to all the creative ways they’ll use them. The mini Crocs become accessories for their backpacks, decorations for their school supplies, and even stylish add-ons for their favorite toys. More than just a collectible, they become a part of their everyday adventures, blending fun and fashion in unexpected ways.
This project captures the spontaneity and joy of childhood, celebrating how a simple discovery can turn into endless creative possibilities—where even the smallest objects spark the biggest ideas.