Automotive
Brand Content
Social Media
Client : BMW
Creative Team : Thomas Grandperret & Angélique Wages
Creative Director : Francis Cazal
With Voyage en BMW, we set out to create an inspiring brand content series that blends passion, performance, and personal journeys. Through three exclusive episodes, we follow BMW’s French ambassadors—Olympic champion Martin Fourcade, Michelin-starred chef Michel Sarran, and professional golfer Lucie Malchirand—as they take us on a journey through their home regions aboard the BMW iX and i4.
Each episode is an invitation to discover breathtaking landscapes, local heritage, and personal anecdotes, all while experiencing the comfort and innovation of BMW’s electric lineup. Whether it’s the mountains, the coastline, or the heart of French gastronomy, every road trip reflects the unique connection between these ambassadors, their passions, and their surroundings.
A true celebration of mobility, culture, and sustainability, Voyage en BMW showcases the power of travel to reconnect with what truly matters.