Automotive
TVC
Client : BMW
Creative Team : Thomas Grandperret & Angélique Wages
Creative Director : Francis Cazal
For this TVC, we wanted to showcase the essence of family adventures through the BMW 2 Series Active Tourer. More than just a car, it becomes the setting for life’s most precious moments—where space, comfort, and versatility bring people closer together.
Through a series of heartfelt and dynamic sequences, we follow a family on their journey, from everyday rides to milestone moments. Whether it’s a road trip, a spontaneous getaway, or simply sharing laughter on the way home, the BMW 2 Series Active Tourer is there at every step, making each experience more enjoyable.
An ode to togetherness and the joy of travel, this film highlights how the right car can turn every drive into a shared adventure with the ones we love.