Automotive
TVC
Social Media
Client : BMW
Creative Team : Thomas Grandperret & Valentin Maniez
In this advertising campaign for the BMW Series 1, we set out to debunk the myth that smaller means less equipped. Despite being the most compact model in the BMW family, the Series 1 boasts a level of equipment and sophistication that rivals its larger counterparts. Our core message was clear and compelling: "The only thing missing from the BMW Series 1 is you."
We brought this concept to life through a comprehensive communication platform that spanned a captivating Television Commercial (TVC) and engaging Social Media activations. The TVC showcased the Series 1 in all its glory, emphasizing its advanced features, luxury interior, and the unparalleled driving experience it offers, all while highlighting the vehicle's compact and agile nature. The underlying message was that the Series 1 is a fully-equipped BMW through and through, offering the same quality and innovation the brand is known for, just in a smaller package.
Our Social Media activations further reinforced this narrative, inviting the audience to envision themselves behind the wheel of the Series 1, making it clear that this vehicle isn't just another compact car, but a true BMW, equipped with everything you'd expect from the brand and more. This approach not only challenged preconceived notions about the Series 1 but also positioned it as the perfect choice for those seeking BMW's luxury and performance in a more compact form.